Linda S.
★★★★★
"I naturally have short, thin eyelashes, and I've never had eyelashes as long as I do now – thanks to this mascara!"
OFFICIAL BRAND LOVILDS Mascara - For Mature Lashes
Free shipping on every order
Up to 5x more length and volume
No irritation, no panda eyes
Regular price
£19.99
Regular price
£19.99
Sale price
£39.98
Unit price
per
BUNDLE & SAVE
Couldn't load pickup availability
Last Chance to Save!
01
42
09
Offer ended
Free shipping on every order
180-day money-back guarantee
Cruelty-Free Products
5 reasons why Lovilds completely transforms mature eyelashes
Switch to a mascara designed especially for mature lashes.
Long, full and youthful-looking eyelashes – after just two coats!
The brush for thin, straight and short eyelashes
01
Long, full and youthful-looking eyelashes – after just one coat!
- At least 3x more length and volume
- Eyelash extension effect
- Quick and easy to apply
- Lasts up to 3x longer
180-Day Money-Back Guarantee
02
Your eyelashes even grow while you wear them.
- Repairs, maintains and promotes growth
- Natural, healthy ingredients
- No harmful chemicals
- Results after 4 weeks
180-Day Money-Back Guarantee
03
Made for sensitive eyes
- Gentle on sensitive eyes
- Hypoallergenic formula
- Washable and antibacterial brush
- No more watery, red or irritated eyes with Lovilds
180-Day Money-Back Guarantee
04
24H Hold & Easy to Remove
- Lasts 24 hours without smudging
- Clumping is impossible
- Unique tubing technology
- Removal without rubbing or pulling – only with warm water
180-Day Money-Back Guarantee
05
Precise & well-thought-out
- The brush, made for mature eyelashes
- 520 nano-bristles capture even the smallest eyelashes
- One line. Ergonomic handle.
- Easy to use
180-Day Money-Back Guarantee
180-Day Money-Back
Guarantee
We are convinced that you will love our LOVILDS Mascara – but we understand if you are not quite sure yet.
That's why we offer you a 180-day money-back guarantee.
Frequently Asked Questions
What makes the LOVILDS Mascara so special?
LOVILDS Mascara was specially developed for mature eyelashes with a lightweight tubing formula that coats each lash individually. The precision brush helps separate lashes while adding length and volume, leaving them defined, lifted and naturally elegant without clumps or heaviness.
Will it smudge or flake throughout the day?
LOVILDS Mascara is designed to stay in place from morning to evening. Its tubing technology wraps each lash in tiny flexible tubes that resist smudging, flaking, humidity and light moisture while remaining comfortable to wear.
Is LOVILDS Mascara suitable for sensitive eyes?
Yes. The formula is gentle on the eyes and suitable for sensitive eyes and contact lens wearers. It is free from parabens and formulated for comfortable daily wear.
If irritation occurs, discontinue use and consult a healthcare professional.
Is the LOVILDS Mascara waterproof?
No. LOVILDS Mascara is not waterproof – it is water-resistant.
We intentionally chose a water-resistant formula because waterproof mascaras can be more difficult to remove and may require excessive rubbing, which can be harsh on mature lashes.
LOVILDS stays in place throughout the day and resists sweat, humidity, light rain and watery eyes, while still removing easily with warm water for a gentler cleansing experience.
Will it help sparse or mature eyelashes look fuller?
Yes. LOVILDS Mascara was developed specifically for mature, fine and sparse lashes.
Its ultra-slim precision brush features over 520 nano-bristles, allowing it to reach and coat even the shortest, finest lashes that many traditional mascara brushes miss.
The nano-bristles help separate and define each lash individually while evenly distributing the lightweight formula from root to tip.
This creates the appearance of naturally longer, fuller and more voluminous lashes – without clumping or weighing them down.
Can I apply multiple coats?
Absolutely. The buildable formula allows you to layer additional coats for more length and volume while helping lashes remain separated and defined.
For best results, apply the next coat before the previous one has fully dried.
Will the mascara weigh down my lashes?
No. LOVILDS Mascara features a lightweight tubing formula that lifts and defines lashes without making them feel heavy.
Your lashes stay comfortable, flexible and naturally lifted all day long.
Is LOVILDS Mascara hard to remove?
No. LOVILDS Mascara is designed to stay in place all day thanks to its advanced tubing formula, yet it removes effortlessly with just warm water.
Instead of smudging, the tubes gently slide off your lashes without the need for harsh rubbing or oil-based removers.
This makes removal especially gentle on mature, delicate lashes, helping reduce unnecessary pulling or lash loss during your evening routine.
Can I use an eyelash curler with LOVILDS Mascara?
Yes. If you'd like a more curled lash look, you can use an eyelash curler before applying LOVILDS Mascara.
Curling your lashes first helps enhance lift and creates a more defined, wide-awake appearance.
To help protect your lashes, always use the curler before applying mascara.
Which shade should I choose?
Both shades deliver the same length, volume and water-resistant performance – the only difference is the colour.
Intense Black creates a bold, dramatic look with maximum definition.
Balm Brown offers a softer, more natural finish that's especially flattering for fair complexions, blonde or grey hair, and everyday wear.
Free Shipping
Enjoy free delivery on every eligible order.
Need Help?
Our customer support team is here to help with your questions.
Secure Payment
Shop confidently with secure checkout and payment processing.
5.0
★★★★★
559 reviews
Olivia C.
★★★★★
I don't usually write reviews, but this mascara has honestly been worth talking about. The formula feels lightweight and comfortable throughout the day. The formula feels lightweight and comfortable throughout the day. It layers nicely and still keeps my lashes separated and soft. It's rare for me to finish a mascara tube, but I can already tell I'll repurchase this.
Amber W.
★★★★★
At 57, I wasn't expecting a mascara to make this much difference for my lashes. It gives a noticeable lift while still looking very natural and elegant. Even my smaller lashes in the corners get coated evenly with this wand. The brush separates each lash beautifully and makes my eyes look more awake. By the end of the evening, it still looked fresh with almost no smudging.
Rebecca F.
★★★★★
My daughter recommended this mascara to me and now I understand why she loves it. I can build it up for more volume without dealing with clumps. The consistency is smooth and easy to apply without any mess. The brush separates each lash beautifully and makes my eyes look more awake. This has become my go-to mascara for everyday makeup.
Jennifer V.
★★★★★
I wanted something natural looking for everyday wear and this ended up being perfect. I appreciate that it doesn't make my lashes feel stiff or brittle. Even my smaller lashes in the corners get coated evenly with this wand. The formula feels lightweight and comfortable throughout the day. Overall I'm genuinely impressed with how comfortable and flattering it is.
Danielle H.
★★★★★
I have hooded eyes and usually end up with mascara smudges, but not with this one. I appreciate that it doesn't make my lashes feel stiff or brittle. Even my smaller lashes in the corners get coated evenly with this wand. It gives a noticeable lift while still looking very natural and elegant. Overall I'm genuinely impressed with how comfortable and flattering it is.
Nicole E.
★★★★★
I have hooded eyes and usually end up with mascara smudges, but not with this one. The brush separates each lash beautifully and makes my eyes look more awake. It doesn't dry out too quickly like many other mascaras I've tried. I appreciate that it doesn't make my lashes feel stiff or brittle. It's rare for me to finish a mascara tube, but I can already tell I'll repurchase this.
Victoria Y.
★★★★★
At 68, my lashes became more sparse and fragile, so I've been very picky about eye makeup. It layers nicely and still keeps my lashes separated and soft. It doesn't dry out too quickly like many other mascaras I've tried. Even my smaller lashes in the corners get coated evenly with this wand. It's rare for me to finish a mascara tube, but I can already tell I'll repurchase this.
Tiffany Z.
★★★★★
I've been wearing mascara for decades and this is one of the nicest formulas I've used. It doesn't dry out too quickly like many other mascaras I've tried. It doesn't dry out too quickly like many other mascaras I've tried. It gives a noticeable lift while still looking very natural and elegant. It's exactly the kind of mascara I've been searching for over the last few years.
Kimberly W.
★★★★★
The first thing I noticed was how easy this mascara was to apply evenly. I can build it up for more volume without dealing with clumps. Even my smaller lashes in the corners get coated evenly with this wand. I appreciate that it doesn't make my lashes feel stiff or brittle. I've already started recommending it to my friends and sisters.
Jennifer B.
★★★★★
I was honestly shocked by how soft and flexible my lashes still felt at the end of the day. It gives a noticeable lift while still looking very natural and elegant. Even my smaller lashes in the corners get coated evenly with this wand. Even my smaller lashes in the corners get coated evenly with this wand. It's exactly the kind of mascara I've been searching for over the last few years.